A measured approach gives this eye care center 20/20 vision when it comes to marketing.

Investors and business-watchers across the country have their eye on this laser surgery center, which performs more than 65,000 laser vision correction surgeries per year, in more than 40 locations, with a growth rate of more than 50% per quarter. Although the company provides a medical service, they must operate more like a retailer. Driving traffic through the door is the key to their success.

Fueling their growth is a results-oriented direct marketing program in which every move is measured. Our analysis lets them understand not only what works but why it works and how it works. For example, knowing the impact of frequency saves money by knowing how many impressions matter, how many don't matter and where the drop-offs are.

Just about every component of the program is measured and reported monthly.

Results are calculated by market, by distance to store, return on investment and multiple other variables. In addition to providing extensive campaign metrics, Market Intelligence Group maintains the master marketing database containing millions of records.

Because of the success and measurability of the marketing efforts, this vision-care client now sees their customers with even greater clarity.