Most companies have all that information sitting there for them and it's untapped in terms of its marketing usefulness.

Market Intelligence Group can help you formulate and manage effective communications strategies based on your customer and prospect data. We provide ongoing maintenance of marketing databases and turnkey management of direct marketing campaigns.. Our full campaign support includes early target audience planning in the pre-launch phase, to campaign tracking and adjustments mid-campaign, to full back-end analysis for continuous learning.

Our services include:

• List procurement and management
• Merge-Purge capability / NCOA
• Full campaign tracking (pre/post analysis)
• Full email campaign management

We help you communicate with your customer from a solid platform of customer knowledge. Armed with better information, your communications become more targeted, relevant and timely. You can:

• Customize product messages for customer segments
• Increase the likelihood that customers will respond
• Accurately predict the success of marketing programs
• Reduce customer churn
• Cross-promote products
• Improve timing in contacting customers